If someone takes one of your photos, adding a watermark may create enough friction so that they decide against using it in their projects or profile pages. When you have a website or blog, and you add your watermarked images to the site, this will become an advertisement for your other work, including any prints on sale (or any products with your branding).Īnother advantage of watermarked images is their ability to deter theft on websites such as Facebook and Flickr. Watermarks can be used for promotion as well. If you also want to promote your photos and your brand to a bigger audience, you should know how to watermark a photo. Watermarks also act as an anti-theft device for online images, preventing people from using them without first asking permission or purchasing them from stock photography companies. In addition, if someone steals your photo and uses it without permission, your ownership will be clear once anyone sees the watermark. A watermarked image provides proof that you own the photograph and have the legal rights to use it.
Watermarks can be used as a copyright notice. While this does not necessarily prevent people from stealing photos without permission, it provides solid evidence that they have stolen copyrighted work. In addition, when someone takes your photo and uses it without permission (such as posting it on their website), the watermark will be visible in some form and can be traced back to your original material. Watermarking an image is important because it acts as proof of copyright ownership, which gives you the legal right to use the photo for any purpose. A watermark is a small, semi-transparent logo or text placed on images that you intend to publish online.
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